Member-only story

It’s Not About Launching a Newsletter

Rachel Thompson
4 min readMar 3, 2017

--

When the power of our identity constrains our actions and growth.

A row of mailboxes
Mailboxes:: Photo by Mathyas Kurmann on Unsplash

Launching a newsletter supports my personal and professional goal of showing up, being seen, and sharing my knowledge, skills, and work with the world. And it is a fairly simple process to do.

Three Simple Steps to Launch a Newsletter:

  • First, set up a way to gather people’s emails.
  • Second, write content.
  • Third, send that content to those people’s inbox. That’s it!

Step One — Done. Mailchimp for the gold! Step Two — Solid. An Evernote full of unshared writing and ideas to use as source material Step Three — *crickets*.

This is a simple thing to do, right? Apparently not, as I have not sent a newsletter yet.

What can I do to make step three happen?

I could find a supportive community online of entrepreneurs and freelancers, set up deadlines for myself, and teeter on the edge of trying to trick, guilt, or plan myself into doing something that I truly want to do anyway. I could go down the rabbit hole of researching how everyone else formats and structures their newsletters. I could get caught up in the supposed to’s and best practices. I could read articles about writing prompts and productivity techniques. I could…

--

--

Rachel Thompson
Rachel Thompson

Written by Rachel Thompson

Rachel is a strategy consultant and business coach for solopreneurs. She is based in NC with her dog, Devin. Learn more at daringstudios.com

Responses (1)